Home Business Ideas and Opportunities

Archive | March, 2019

The Path to Success is Through the Heart

When doing the business of marketing we tend to get wrapped up in features, benefits, open and conversion rates, etc. We lose sight of who we’re talking to – people. Real people. People who feel, who hurt, who laugh, who are afraid, who triumph, who fail, who love. People.

The Path to Success is Through the Heart

It’s when you touch your customers hearts that you really get through and make an impact. That’s when you make the connection. That’s when you’re no longer an unwanted intrusion on their day, but rather a welcome friend they invite into their home.

I was reminded of this when I watched this TED Talk video featuring Frank Warren, the postcard secret guy. This is the fellow who receives real paper postcards from all over the world, each containing a secret. He publishes these postcards on his blog and in books.

He hasn’t chosen to place advertising on his blog, but if he ever does, he could generate a significant income effortlessly. Do you know why? Because people come back to his blog time and time again. They come back because those postcards touch their hearts.

And from a content creation point of view, Frank is a genius. All of his content is created by others. He simply scans it and posts it. Nice. So there’s another idea for you – in addition to touching hearts, find a way to get your users to create your content for you.

I highly recommend you watch this video. It’s only 11 minutes long but it will give you insights on what your customers really want, regardless of what niche you might think you’re in. Because no matter what your product or service might be, when it’s all boiled down to it’s essence you’ll realize that you are really and truly in the “people” business.

#1 Shortcut to Online Business Success

As a new marketer, or a marketer who is not yet earning 6 figures, building a business can be slow going. You’ve got to write lots of articles and blog posts, do SEO, write a weekly newsletter, participate in 2-5 social media venues a day, network at events, etc. And all of this is just to get your business off the ground.

#1 Shortcut to Online Business Success

There is a major shortcut to success that bypasses all of this time and effort, and it’s doing joint ventures. A joint venture is you and your partner sharing resources for mutual benefit. A typical joint venture is simply, “You promote my program and I’ll promote your program.” Using nothing but joint ventures, you can grow your business so much faster than by doing all of those other things we’re told to do. JV’s are a massive, MASSIVE shortcut to success.

But when you’re new and you still don’t have a very large list of your own, big JV players will seldom even talk to you, much less do a JV with you which is a real shame. These potential JV partners have already done all those things we listed to build their good name and their lists. If you could simply get your offer in front of their list, you would be golden.

But there is a way to get potential JV partners to pay attention to you, even if you do not yet have a list. Are you ready for this? No, it’s not sending them FedEx packages or calling them on the phone or promising to clean their house for a month if they’ll just mail for you. Instead, the secret to getting JV partners when you don’t have a list of your own is to:

Have a BIG idea, or a unique vision that gets them fired up. Everyone, including potential JV partners, want to be part of something BIGGER than themselves.

Your big idea is going to depend upon your niche. If you’re gardening, maybe it’s to raise money for community gardens or to send seed to countries in need. If your niche is weightloss, maybe it’s a challenge to get 10,000 of America’s office workers to lose 500,000 pounds. (That’s 50 pounds each, so target accordingly.) If your niche is teaching music, maybe it’s to fund an inner city program.

The point is to have a BIG IDEA and then get as many JV partners onboard as possible. There’s a tipping point effect involved in this – once you get a few prominent names in your niche, others will quickly sign up because of the star power of those first comers. Movies are cast like this, too. Once a star comes on board a movie, EVERYONE wants to be in that movie.

And by the way, this is also the secret to motivating yourself. I’ve noticed that sometimes earning an extra $___ a month isn’t enough to motivate some would-be marketers, but having a really big goal that helps others gets them fired up and moving.

So it’s a 2 for 1. Get a big goal and you’ll not only find that JV partners want to join you – you’ll also discover that you have more motivation and energy for the project.

And there’s another lesson in this – just because something doesn’t seem to work doesn’t mean it can’t be done. Just because the established marketers in your niche seem adverse to doing JV’s with newcomers doesn’t mean you throw in the towel and go home. Instead, you persevere and you find another way. And getting a big BIG idea that gets people fired up is that other way.

So make yourself a list of possible big ideas. Keep the question simmering in the back of your brain for the next few days – what would be so big it will get you and your future JV partners fired up? The answer will come when you least suspect it – quite possibly as you’re driving, showering or falling asleep. When the answers come, write them down.

Then, when the timing is right, take massive action and put your BIG IDEA in motion. 😀

Home Business Ideas and Opportunities

Powered by Plug-In Profit Site

Plug-In Profit Site