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Tips to Getting Interviewed on Podcasts

Getting on other people’s podcasts is a great way to gain exposure and drive traffic to your offer. But how do you get the podcaster’s attention in the first place?

Tips to Getting Interviewed on Podcasts

Here are some tips to getting interviewed and also being asked back again:

1. Listen to several episodes of the show before contacting the host. You want to know the show’s format as well as whether or not your concept fits into their market.

2. If you have done prior interviews, let the podcaster know this in your first contact. Direct them to your media page or to past interviews.

3. Have something to say. “Hey, I wrote a new book!” isn’t necessarily enough, unless it’s a book with new information that fits perfectly with the theme of the show. You can gain an edge by moving it up a notch – having a special event for charity, for example, could get you to the top of the list of potential guests.

4. Provide the interviewer a list of questions in advance, along with a sample of your product or book.

5. Tell your list about the interview and encourage them to listen in. This gives your host more listeners which they will appreciate.

6. Blog about the interview before and after.

7. Most important. Be knowledgeable in your niche. Be prepared to offer lots of great, usable information on the podcast. Do not hold back and simply tell them to buy the book. The more you give away and provide real value, the better the host and audience will appreciate you and benefit from what you are sharing. In addition, the audience will think, “If s/he’s telling this much for free, imagine what must be in the book!”

8. Be sure to thank the host and send them a gift.

9. Ask for a copy of the interview so you can use it in your own marketing.

3 Little Words That Can Change Your Life…

…Or the life of someone you love.

I Love Myself
85% of people suffer from low self-esteem, lack of confidence, or just a general feeling of not being “good enough.” That’s 17 out of 20 people who are afflicted with enough self-doubt to make success difficult and life hard.

It starts in childhood: Something is said that makes you feel inferior, or you interpret something to mean that you are somehow “less than.” You replay it in your mind until it becomes a fixed grove winding deeply throughout everything you think and everything you do.

Low self esteem and lack of confidence affects your life on every level. But so does finally learning – deep down inside where it counts – to really, truly, finally love yourself. It’s transformative. It’s simple. But it takes lots and lots of practice to overwrite all of that bad programming you’ve endured in the past.

I recently discovered a Kindle book that can totally change the way a person thinks about him or herself. The author hit rock bottom. He was sick of the misery and the pain.

So he got out of bed, staggered to the desk and wrote the following in his notebook:

“This day, I vow to myself to love myself, to treat myself as someone I love truly and deeply – in my thoughts, my actions, the choices I make, the experiences I have, each moment I am conscious, I make the decision I LOVE MYSELF.”

After that moment he began telling himself, “I love myself.” He said it when he woke up, throughout his day and when he went to bed. He said it like a mantra in his head, over and over again.

Things gradually changed for him. His body healed. His life got better. Fantastic things started to happen for him. And through it all, he kept repeating to himself, “I love myself, I love myself, I love myself, I love myself.”

Even if you don’t think this will benefit you, I want you to consider trying it anyway.

You don’t have to believe it, you just have to say it over and over again to yourself. It’s a practice. You won’t see a miracle the first day, but you will begin to notice subtle changes in the way you feel and the way you view your business, your connections and your life.

Despite being a quick read, “Love Yourself Like Your Life Depends On It” by Kamal Ravikant has much more to offer than I can write here. I highly encourage you to get it, read it and let it be a reminder to love yourself and those around you more every day.

How To Get Reporters to Share Your URL

When you get an interview, don’t ask the reporter to print your website address in their article – you’ll just annoy them. They’re already giving you free publicity, and if you start pushing then they will do what comes naturally and push back.

How To Get Reporters to Share Your URL

Instead, give them a good reason to include your website URL in their story. Here are 5 different ways…

1. Identify your company by your URL. Instead of saying your company is My Really Cool Company, call it MyReallyCoolCompany.com.

2. Offer free information at your website. For example, if you’re a plumber then it could be a free report on “How Not to Get Ripped Off When You Hire a Plumber.” If you’re teaching people to make money from home, it could be “10 Businesses You Can Start For Under $100 and Run From Home.”

3. Offer a free service at your website.

4. Offer free software, free cheat sheets, a free quiz to determine if they have “x” problem, etc.

5. Hook them in the interview, reel them in on the website. Give the reporter several tips on how to solve a problem, and then tell him that his audience can find 17 more tips at your website.

Your goal is to make the reporter WANT to share your URL, rather than begging them to share it. This can make a difference in whether or not your website address makes it into the article as well as the effort the reporter makes in sending readers there. And when you provide the right incentive you’ll also find that far more of the audience members find their way to your website.

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